Introduction
This guide helps ensure consistent and correct use of the TiDB brand across all communications. It covers core design elements and provides essential rules for applying them across various platforms.
Logo Usage
Primary Logo
Configurations
Use the logo with or without the “Powered by PingCAP” tagline depending on context.
- If it is an external facing event or customer conversation where the company name has to be brought up: Use “powered by PingCAP”
- Everywhere else: Use the one without the tagline
Logo Variations
Clear Space & Minimum Size
Always ensure that our logo appears clearly and legibly whenever you use it.
Clear Space
Clear space is the area surrounding our logo that must be kept free of any visual elements—text, graphics, borders, patterns, other logos, etc. Shown here are specifications for the minimum clear space you should use.
Minimum Size
The minimum size is the smallest our logo can appear without compromising legibility. Shown here are the recommended minimum sizes you should use for both digital and print applications.
Incorrect Usage
The examples shown below illustrate uses you should avoid.
Color Palette
Primary Colors
Black and white serve as the foundation of the TiDB color palette, providing a backdrop that highlights our four vibrant primary hues, each offered in a range of tints and shades. Complementing these are a series of neutral tones, adding depth and versatility to ensure a cohesive visual system.
Color Palette Incorrect Use
The examples shown below illustrate uses you should avoid.
Typography
Primary Typeface
Moderat and Moderat Mono are our primary brand fonts. You should use them in all external-facing materials.
This is a licensed font. So, don’t use trial versions for public facing materials. You can ask help by contacting our Marketing Team at: mkt-team@pingcap.com
Alternative Typeface
In situations where Moderat and Moderat Mono are not available, such as in applications like Microsoft Office and Google Workspace, you can use DM Sans and DM Mono as alternatives, but make sure to limit this usage to non-marketing documents only.
Both DM Sans and DM Mono are available as free downloads from Google Fonts.
Brand Elements
The Cornerstone is the primary graphic element in TiDB’s visual system, symbolizing the product’s literal and metaphorical foundations. In traditional architecture, a cornerstone is the first stone laid, setting the foundation and alignment for the entire structure. Similarly, TiDB acts as the foundational element upon which organizations build their data ecosystems, offering stability, precision, and direction.
The Cornerstone is available in the four variations shown here.
Contact
For any further questions or clarifications about TiDB brand usage, feel free to reach out to our Marketing Team at: mkt-team@pingcap.com